Believe in the Gold is a charitable foundation dedicated to the children. We are committed to raising awareness about Childhood Cancer, raising funds to help support families with medical expenses that are not covered by Alberta Health Care or extended benefit plans, and raising funds for Childhood Cancer research.

Childhood Cancer does not discriminate; it can happen to anyone. It is the number one disease killer of children in the world. Childhood Cancer claims the lives of more children annually than asthma, muscular dystrophy, multiple sclerosis & AIDS combined.

Believe in the Gold aims to change these statistics and see fewer children affected by Childhood Cancer. We are working towards this goal by increasing awareness and raising funds for groundbreaking pediatric cancer research and treatments.

Believe in the Gold is the legacy of Jacey Uphill, who passed away from Ewings Sarcoma in October 2012. While isolated in a hospital room Jacey claimed the word, “BELIEVE” as her personal mantra. Throughout her battle with this unrelenting disease, she remained positive and was determined to make a difference. She wanted there to be increased awareness around childhood cancer. She felt that the gold ribbon needed to be more recognizable as the symbol for childhood cancer. Despite the harsh realities, she endured each day during her treatment, she remained active in the community raising awareness about childhood cancer and how it affects children and their families. From this, Jacey’s mother, Shonalie founded Believe in the Gold to carry on Jacey’s dream.